Memory-in-Pixel Is Attracting Attention
More and more device makers are using Memory-in-Pixel (MIP) displays with Reflective LCDs. The low-power and sunlight-readability advantages are creating very compelling arguments not just in medical and industrial markets, but consumer electronics as well. The pixel resolution of RLCD displays has risen exponentially, and that’s probably why even the consumer markets are paying attention. Whether you’re making a very simple display or something that packs more wow into the viewing experience, the future is pointing to low power and fewer parts, and so MIP has moved into more conversations.
The Big Advantages of Memory-in-Pixel:
- Low power
- Sunlight readability
- Less parts
- Works in a variety of form factors
As previously mentioned, a lot of the applications we see for MIP are in medical and industrial devices, but also some exciting new handhelds and wearables for adventurists like mountain climbers, kayakers and competitive anglers who need longer battery life. People who are outdoors want every advantage battling the elements. People who love the great outdoors also love technology, as long as it has clear utility. A device that can hold a charge for a week and gives them reliable weather data is very appealing. And we know that consumers tend to gravitate towards technical industrial-strength products that move to a commercial application. Think of brands like Jeep, Canada Goose or North Face. Their products have an appeal because of their bona fide rugged utility. For example, Canada Goose parkas were standard issue for scientists working in Antarctica where they were up against extreme conditions, but now you see the coats on the streets of Chicago worn by stylish office workers on their commutes home. Many consumers like premium products that have authenticity and utility over flashiness. And this mentality could transfer neatly into technology and devices. The opportunities are endless.
MIP has been around for a little while but as IoT, wearables and more interest in power efficiency bubble up, the demand for technology to support these new form factors has grown. Many manufacturers are replacing old passive or active matrix LCD technologies that they probably should have sunsetted years ago. With MIP every pixel in the display has memory or can recall information so energy doesn’t have to be transmitted to it when it needs to turn on. This saves power and it can also add to the device’s durability (less wires and parts to break).
It’s another step away from the rigid backlights we’ve used for decades now to illuminate our LCD screens. At Azumo we welcome the change and enjoy watching the incremental move towards power-efficiency and sunlight-readability. When device makers are ready to get in front of it all, we’ll be here for them.
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